COLLABORATION
Vans × RÆBURN
RÆBURN partnered with Vans to create a head-to-toe capsule, together delivering a four-piece footwear and apparel offer that included tracksuits, co-branded tees and accessories.
Distinguished Vans footwear silhouettes were enhanced with the functionality of military fabrics and cutting-edge materials such as a VR3Cush™ footbed, made using at least 25% biobased EVA foam, and a waterproof GORE-TEX® coating.
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RÆBURN MARSHALL ST.
At the RÆBURN store on Marshall Street, Central London, the campaign came to life. Elements of the cityscape set-build were brought into the space to create a display dedicated to the collection, giving the range a home in store.
VANS COVENT GARDEN
Beyond RÆBURN Marshall Street, the collaboration was presented across Vans stores worldwide. Its biggest retail showing was at the Vans store in Covent Garden, London, where the world built by the campaign was echoed at scale, turning the store into a full expression of brand world-building.
STEP BEHIND THE SCENES
The campaign was shot at Black Island Studios in London, a major production directed and photographed by Alastair Strong.
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