RÆBURN worked with mass media and entertainment conglomerate Disney, on a series of luxury unisex bags for Autumn/Winter 2016, in the shape of the world’s favourite cartoon couple, Mickey and Minnie Mouse!
Designed and developed over the course of 12 months at the RÆBURN Lab, through seven stages of prototyping, Christopher and his team worked closely with a Disney character artist in California to ensure the accuracy of the characters in leather and denim form.
Products were stocked in a host of international retail partners in-store and online, as well as on our own website.
Bringing Mickey to life
Each product was sophisticatedly presented in a series of reusable packaging with a consistent hexagonal theme and made from 100% recycled materials. The packaging was produced by RÆBURN's close manufacturing partner, Avery Dennison RBIS. “To join up with a company that has brought joy to millions with their characters and stories is amazing. We hope to continue the love for these fun and original cartoon icons.”
"To work with the Walt Disney Company is not only a huge honour, it’s thrilling to create something that really represents exactly what we’re about as a brand.” Collaboration, playfulness and innovative design are in our DNA, and this project has all these elements. We also worked hard to source the best materials and reduce waste on the packaging.”