Mercedes AMG-F1 × Puma × RÆBURN

RÆBURN joined forces with the MERCEDES-AMG PETRONAS F1 TEAM and PUMA to create a unique motorsport-meets-lifestyle collection. By merging our upcycling expertise with the engineering prowess of the MERCEDES-AMG PETRONAS F1 TEAM and PUMA’s rich sports heritage, we proudly introduced racewear material Nomex® into street-ready apparel and have together created limited editions of the VELOPHASIS and SPIREX sneaker. 

The collection also included a series of highly limited MASTERPIECES; one-of-a-kind RÆMADE styles realised using a combination of suits worn across the 2022 season by both Lewis Hamilton and George Russell as well as their mechanics.

Shop Collection

"2024 is RÆBURN's 15th anniversary and our project with PUMA and Mercedes-AMG PETRONAS Formula One Team brings with it enormous pride; we've been able to bring the very best of our RÆMADE, RÆDUCED and RÆCYCLED ethos to two incredible brands and the outcome is a radical move on from anything we've ever worked on before.

From the RÆMADE Masterpieces, crafted in our East London studio through to the broader collection, manufactured in close partnership with Puma each item in the range has a special story and a reason for being. At RÆBURN we've always looked to disrupt, innovate and inspire and I'd like to think this project really pushes our focus on Responsible Design further than ever before"

- Christopher Raeburn, Founder & Creative Director

As a grand kick-off to the collection launch, we united with the teams from Mercedes-AMG F1 and Puma for an exciting takeover of Puma's London flagship store in Carnaby, Central London. The event featured a live upcycling workshop with F1 drivers Lewis Hamilton and George Russell.

The event commenced with a Q&A session, where both drivers and RÆBURN Creative Director Christopher Raeburn discussed all things F1, responsible design, and offered a deep dive into the collaboration collection. The engaging conversation highlighted the intersection of fashion and motorsport, a hopeful future of doing things differents and a shared commitment to sustainability and innovative design.

During the workshop, the drivers used the final off-cuts leftover from the production of Masterpieces to craft their own unique off-cut pocket tees. Fans turned out in droves just days before the British Grand Prix at Silverstone, which Lewis went on to win.