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We're All Naysayers

COMMUNITY / November 25, 2022

Today RÆBURN stand alongside a wealth of great brands who are saying NO to Black Friday; we’re now proudly considered part of FREITAG's Naysayer collective. A group of like-minded brands who are taking action to combat frenzied consumerism in a range of different ways.⁠
We're All Naysayers

In our case — the RÆBURN online store has been disabled and we have transformed our Marshall Street location into a ReCommerce centre in collaboration with our long standing circularity partner, RESPONSIBLE, helping clothes stay in circulation for longer. ⁠⁠[More here]
 

What about the other Naysayers? Take a look below at some of the fantastic initiatives the other brands are running --

  • The bag makers at FREITAG are closing their online store and getting people to swap bags instead.
  • The Denim experts from MUD Jeans close their online store and sell vintage jeans via a livestream instead.
  • ASKET, the wardrobe essentials brand, will be shutting down their website, instead encouraging followers to care, repair and revive. 
  • flamingos life, known for their vegan sneakers, are likewise closing their online store for the day.
  • The soapmakers at Soeder are calling on their customers to refill without waste. 
  • Secrid, the cardprotector inventors, are offering their customers a free repair service.
  • The sustainable surf and yoga clothing pros, Oy, are also closing their online store and calling for donations instead. 
  • The folding bike pioneer Brompton is offering a free bike hire in the UK to encourage riding instead of spending.

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