The Sustainable Style for Pitti Uomo 98


RÆSTART Report 1.0

Pitti Connect is the new digital platform launched for Pitti Uomo 98; a virtual version of the world's most renowned menswear trade show. To coincide with the launch, Pitti Immagine Uomo have produced a special series titled 'The Sustainable Style', with the aim to shine a light on responsible design, production ethics and social commitment.

RÆBURN are thrilled to have been selected by fashion journalist and talent scouter Giorgia Cantarini to be included in the project as pioneers in the field. Together with thirteen other leading names, visitors will be able to view the series of short films via the Pitti Connect platform until 9 October.

Special thanks to Giorgia Cantarini, Pitti Immagine Uomo, and Reda1865.


Within RÆBURN we really see that our place is to continue to inspire, to provoke, and ultimately to evolve the industry. Because if we carry on doing what we're doing now, the industry is going to die. We can't do that, so we need to evolve or die.

© RÆBURN 2019