In light of the RÆBURN Lab reopening as a retail space on the 9th March, we have compiled a few questions for our newly appointed Head of Retail, Joylon Bexon, to find out more about him and his new role at RÆBURN.
It has been an exciting time for the business and for yourself to join the RÆBURN team as Head of Retail. What are you most looking forward to working on?
There are so many aspects of the brand that excite me. I have felt this over the years, as someone who has previously purchased and enjoyed the products, to now being a member of the team who can now help create that excitement for others. What will make my role fulfilling is inspiring those who visit. That could mean changing people's perception regarding how we choose to consume products, or planting the seed for positive change in themselves to the world. The RÆBURN brand has an incredibly diverse range of clients so I am sure I will be learning from them also!
You have worked for a number of established brands in the past 15 years, can you tell us a little more about your background?
I started as a sales person at Paul Smith in 2004 and this is where my love of retail began. Paul himself was an incredibly inspiring person and taught me a great deal about the most important, but sometimes most overlooked parts of retail.
After leaving in 2010 I had the great honour of taking on the GM role at Gieves and Hawkes, No.1 Savile Row. The heritage of the brand was felt on a daily basis and we catered for some of the most prestigious customers in the world, ranging from Kings, Prime Ministers and film stars. Again, I had some great people to learn from as this was the time Jason Basmajian was Creative Director and the whole team brought in a freshness and energy to the historic location, attracting new visitors, but also managing to keep our loyal clients happy.
In 2015, I joined the luxury Italian tailoring house, Brioni, which is part of the Kering Group. Again it was a very new kind of clientele which brought fresh learning and skills. I was blessed with a fantastic team and we enjoyed some very successful years.
You have known Christopher for a long time as you both studied fashion design at Middlesex University. Can you tell us a bit more about that? What’s it like working together again?
I have always felt very close to the brand even before joining and have enjoyed a very easy dialogue with Christopher over the years. Working together now feels very natural. I have seen first hand the effort and belief Christopher has committed in building RÆBURN from the ground up, so I feel a deep routed respect and care for the brand I am now a part of. I am very proud to be a part of RÆBURN at this pivotal period. When Christopher offered me the position I knew it would be a once in lifetime opportunity.
What can the RÆBURN customers look forward to when the Lab reopens as a retail space on Saturday 9th of March?
If you are a curious person, budding designer or just someone who loves the style of the clothing then you will have a great experience. We want everyone from the local community to those who travel from afar to feel welcomed and engaged.
For me, the best part will be for our guests to experience a working studio on the Wednesday-Friday opening days. The talented team here are always busy making and designing so visitors will be able to get a very transparent and authentic view of our business. The team here are looking forward to giving every visitor a tour of the space and to introduce the new SS19 collection. There are not many retail locations where you can gain a full 360 understanding of how a design business operates.
From the 9th of March, the RÆBURN Lab will be open Wednesday-Saturday (12-7pm) and Sunday (12-6pm). Find out more about Jolyon's new role at RÆBURN here, and keep an eye out on our website and social for upcoming events and workshops happening at the RÆBURN Lab!