1% For The Planet
COMMUNITY / August 10, 2020
At RÆBURN, we've become synonymous for our challenging ideas and bold statements, hoping to push ourselves and the industry forward. The reality is that these things are slow to change - and we're still part of the problem. We need to be more accountable and focused on putting real action behind our words.
Since June 2020, we are proud official members of 1% for the Planet - an extraordinary global network of +3,000 businesses that have donated more than $250 million to protect the future of our existence. Why? Because if we profit from the resources we take from the earth, then we should protect those resources too.
We'll be donating 1% of our annual turnover to approved environmental nonprofit organisations from now on. That's a small yet significant commitment, through good times and bad, that cements RÆBURN's ambitions to be people and planet positive.
As Yvon Chouinard, Founder of Patagonia and 1% for the Planet writes "It’s also so important that we stay in this together. One lesson that I’ve learned, and that this pandemic is certainly teaching us, is that we’re not in isolation. The problems we’re facing now have to be solved on a global basis, and can only be solved by people working together and staying tough together—like all of you in the 1% for the Planet community."
This membership sits alongside our RÆSTART mission; a long-term manifesto for change with tangible progress updates every three months. You can read up on our other achievements to date here.
We're thrilled to be part of 1% For The Planet. Thanks for supporting us on this journey and stay tuned for updates on our results.